Services
Market Research
The market research function is the foundation of any proposal strategy and development endeavor. The market research team constantly researches tender sources, customer sources, project sources, news wires, magazines and other business publications in search of project opportunities for target industries and countries.
Opportunities are identified, analyzed, tracked, and logged into a pipeline database. Customer or project pre-qualifications are completed at this stage. The Customer Relationship Management (CRM) function will also maintain communications with clients throughout the proposal lifecycle.
Strategy & Capture Planning
Capture planning is the process of qualifying opportunities, assessing the environment, and implementing winning strategies oriented toward a specific contract award. This process is typically initiated well in advance of the anticipated Final Request for Proposal (RFP) release.
The groundwork for a winning proposal strategy is set at this stage, by selecting the right opportunities where competitive advantage is tangible, identifying the solution approach, gathering intelligence regarding competitors, and identifying potential project partners.
Proposal Management & Writing
Our team leverages client and service technical knowledge to create compelling and compliant proposals for a variety of clients, including NATO, US military, EU, UN and other international organizations.
Our offering covers all aspects of proposal development, including overall management, volume leadership, writing, high-end graphics, desktop publishing, and production support.
This includes close collaboration with Subject Matter Experts (SMEs) in order to demonstrate compliance with client requirements and accentuate the edge we offer as a company. We apply agile proposal management techniques and tools to fit the bidding environment in our industries, based on APMP processes and Shipley Associates guidelines.
Costing & Pricing
Square Set Associates is a company that offers strategic pricing services for bids and proposals to various clients around the world. Our pricing strategy is tailored to clients working with NATO, US military, EU, UN, and other international organizations.
Our strategic pricing approach involves understanding the client's goals and objectives, analyzing the competitive landscape, and developing pricing strategies that are competitive and profitable. We provide comprehensive pricing solutions that cover all aspects of the bid or proposal, including the pricing of products, services, and labor.
Our disciplined approach and competitive position is a determining factor in win probability. Our thorough knowledge of costing and pricing methods allows us to perform detailed costing analysis and calculations. We cover fixed price contracts, work remunerated on a time charge plus expenses basis, or contracts combining fixed and variable cost elements.
Solution Development
Subject Matter Expert (SME) support and availability is crucial to developing winning proposals. This includes designing and planning the required service delivery and execution in order to deliver a competitive edge for the company.
Our integrated solution does not include SME support; however, we can advise on a hierarchy of needed SMEs to support the proposed pipeline and can potentially source SMEs based on solution requirements on the company’s behalf for specific proposals as needed.
Proposal Business Processes
With years of experience, our staff has the capabilities and expertise to take your business to the next level. At Square Set, we combine our insights and skills to transform your processes and strategies and in turn, your company. We’re proud to help shape and improve how our clients' structure and manage their businesses.
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We advise our clients on the best way to structure business development and proposal teams in order to maximize efficiency and productivity with the end goal of winning more business. This includes developing business development and proposal processes and systems from scratch or providing advice on existing setups.